3 Types of Emails You Can Send in HubSpot

Are you considering HubSpot for your email marketing needs?

As a business owner, we understand exactly how busy you are and how much time you can save by leveraging the power of HubSpot. Not only does HubSpot handle your email marketing requirements — it handles all your marketing automation, CRM, sales, customer service, and CMS needs too.

With HubSpot, you'll enjoy benefits such as:

  • Advanced data and analytics tracking that show proof of ROI
  • Integrated AI functionality that helps you personalize the user experience
  • Drag-and-drop website editing so you're not beholden to a designer for minor content changes
  • Smart lead tracking that shows where your prospects are on the buyers' journey
  • A/B testing for landing pages, so visitors see the one that converts the best
  • Chatbots that function as 24/7 customer service and sales representatives that never sleep
  • And much more...

Keep reading to learn more about the 3 types of emails you can send in HubSpot and how you can benefit from the guidance of a HubSpot certified partner when it comes to configuring and implementing the HubSpot tools.

#1: Regular Emails

Regular emails are one-time emails that you send out to a segmented portion of your contact list. Some examples of regular emails would include:

  • Important Announcements or Product Updates
  • Time-Sensitive Offers & Promotions
  • New Product or Service Releases
  • Surveys

When sending these types of emails, make sure to select the "Regular" option when HubSpot asks you to choose an email type. From there, HubSpot will guide you through the email creation process.

Create repetitive emails, such as newsletters, even faster when you save your design as a template. The next time you need to send a newsletter, select your pre-saved template, and make the necessary changes before hitting send.

#2: Automated Emails

Automated emails are emails you create that get triggered when a prospect performs a predefined action — such as signing up for your mailing list to download a free eBook titled: "How to Create a Lead-Generating Website."

In this case, the prospect clearly wants to learn how to tweak their website to generate more leads. You can set up an automated nurture campaign that provides your prospect with similar free content on a consistent schedule.

Eventually, after consuming plenty of free content, you can ask them for the sale by including a time-sensitive promotional offer for a relevant product or service you provide— like custom website design — resulting in the conversion of a qualified lead into a paying customer (*fingers crossed*).

#3: Blog/RSS Emails

Blog/RSS emails are a specific type of automated email that you can create to trigger every time you publish a new blog article on your website. This takes some of the load off your shoulders since you don't have to manually create a new email with each new post.

When creating a blog/RSS email, you'll design a template for how you want the content around the blog article to display — like the headers, introduction, and footers — and HubSpot will auto-populate the new article title, excerpt, and CTA link.

Make sure you subscribe to your own list so you can keep an eye on things. If something were to go wrong with the automation settings, you'd notice if you don't get an email or if the formatting or links are messed up.

Get Guidance With Leveraging the Power of HubSpot

Does HubSpot sound like the right fit for you? Avoid the learning curve that comes with configuring and implementing HubSpot on your own. Contact us when you're ready to get the help of a certified HubSpot partner so you can grow your business with HubSpot even faster.

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