There's a reason why social media marketing is growing in popularity among businesses. It has the ability to reach a targeted market fast. An eMarketer study in 2019 showed that paid advertising...

Are you considering HubSpot for your email marketing needs?

Email campaigns are a great way to develop and keep in touch with a loyal customer base as your company continues to grow. HubSpot makes email campaigns much easier to implement through automation...

Knowing your customer is crucial in marketing. A complete and accurate profile of your audience helps you model your product to the customer's preferences and gives you information on who to...

Companies conduct periodic audits to determine their balance between expenses and revenue. Staff cuts and freezing hiring of permanent and temporary staff are options when mitigating budgetary...

The link between sales and marketing in your business undeniable. To run a successful marketing campaign, you need to reach your target audience, and in so doing, you reach your target clients....

You may already know that HubSpot is an amazingly powerful tool for inbound marketing. Whether you are getting started and trying to figure out where to begin, or you're already using HubSpot and...

HubSpot marketing tools have an outstanding ability to collect inbound marketing information on your contacts. The key is to pull this data effectively, and then use it efficiently to find your...

The effectiveness of your sales team is critical to the success of your business. When sales reps diligently follow up on leads and convert a high percentage of prospects into customers, the...

HubSpot is a robust marketing tool that provides users with a plethora of data. But for many marketing VPs, the sheer amount of data can be paralyzing. How do you apply all that information to...