As the holidays approach, email volume always spikes. Inbox sizes overflow and important messages get lost in the shuffle. To help you cut through the noise and deliver successful email campaigns this holiday season, we've put together five of our favorite recipes for email success. A strong email campaign can improve the customer experience and maximize impact. Ready to kickoff your seasonal email strategy now? Get started by reviewing our Ultimate Guide to ReVOPS (sales & marketing alignment) here.
- The Classic Cookie Swap
Nothing says holidays like a good old-fashioned cookie swap. Invite your subscribers to join in on the fun by sending them a recipe for their favorite cookies along with a list of ingredients. Then, encourage them to bake a batch and share it with a friend, neighbor, or colleague. Not only will your subscribers have fun baking and sharing their cookies, but they'll also be reminded of your brand every time they take a bite.
- The Secret Santa Surprise
Who doesn't love a good surprise? Send your subscribers a personal message letting them know that they've been selected to receive a special holiday gift from your brand. Then, include a coupon or promo code that they can use to redeem their gift. This is a great way to show your appreciation for your subscribers and encourage them to take advantage of your products or services. Ready to get started? Lets go!
- The 12 Days of Christmas
On the first day of Christmas, my true love gave to me...a promotional email from a brand I love! Start off the holiday season by sending your subscribers 12 different offers, one for each day leading up to Christmas Day. This could be anything from discounts and free shipping to exclusive access to new products or services. Your subscribers will love getting festive emails from you all month long, and you'll love the boost in sales and engagement.
- The New Year's Resolution Refresh
Help your subscribers start the new year off on the right foot with a refreshing offer from your brand. Whether it's a discount on workout gear or a free trial of your latest wellness program, everyone can use a little motivation to stick to their New Year's resolutions. Plus, this is a great way to get people interested in your brand if they're not familiar with it yet.
- The Post-Holiday Thank You
After all the hustle and bustle of the holiday season, take some time to send a simple thank-you message to your subscribers. They'll appreciate the gesture, and it will help keep your brand top of mind as they start thinking about their goals for the new year. Plus, if you include an offer or coupon for future purchases, you may just turn them into lifelong fans!
The holidays are always an busy time, but with careful planning and execution, you can deliver successful email campaigns that will engage and delight your subscribers. By following our favorite recipes for email success, you'll be sure to stand out in inboxes this holiday season!
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