You probably know that the top industries marketing on Instagram are luxury brands, sports clothing, and beauty brands. Unfortunately, this fact has led too many marketers in less glitzy industries—like tech and SaaS businesses—to believe Instagram is the wrong platform for them.
In fact, businesses across a wide swath of industries can launch successful Instagram marketing campaigns if they follow best practice strategies. Equally important, visual platforms like Instagram present a unique opportunity for businesses that sell software as a service to humanize themselves, building powerful emotional connections with customers and prospective customers.
