Are you a nonprofit marketer looking to expand your base and create growth for your organization? You've probably heard that inbound marketing is the end-all and be-all of marketing. The first question that pops up in most nonprofit marketers' minds is – does inbound marketing also apply to organizations that aren't chasing after revenues? Well, the answer is a resounding YES.
Inbound marketing has quickly become a favored marketing strategy, cutting across a wide range of industries and businesses of all sizes. Researchers say that this marketing method delivers 54% more leads compared to traditional marketing methods. Wondering how inbound marketing will benefit your nonprofit? Read on to learn more about inbound marketing to create your nonprofit marketing strategy.
3 Ways that Inbound Marketing Can Benefit Your Nonprofit
Unlike for-profit businesses, the purpose of a nonprofit organization isn't to maximize profits. Even so, it doesn't necessarily mean that inbound marketing strategies aren't useful for nonprofits. The most important thing that inbound marketing can do for your business is that it can create traction and growth for your nonprofit. The following are the three ways inbound marketing for nonprofits can help you do so:
1. It raises brand awareness
Before you can get people to commit to your cause, your cause needs to be noticed first. Your nonprofit is a brand, and just like for-profit businesses, you need to raise awareness of your brand. Whether you're using social media, websites, blogs, or email, inbound marketing that involves multiple simultaneous efforts will get your cause in front of new eyes and informs donors about how they can commit to your cause.
2. It drives donor memberships
After you've caught your target audience's attention, it's time to connect with them through engagement with your brand. One way of doing this is by giving them more information to encourage them to take your desired action. In this case, the desired action is to have them sign up for membership. The more leads you get to attract to your website through inbound marketing, the more donors you're likely to sign up.
3. It attracts volunteers
No matter their type or size, all nonprofit organizations need volunteers. Therefore, your nonprofit does not only need funding from donors, but it also needs the manpower that only volunteers can give. When you use inbound marketing strategies to raise brand awareness, you not only capture the attention of donors, but you also grab the attention of volunteers as well.
Steps to Take to Unlock Growth and Success with Inbound Marketing
1. Create a HubSpot account
When it comes to inbound marketing, there are regular marketers, and there are marketers that leverage the power of one of the most powerful marketing tools – HubSpot. If you're hearing of HubSpot just now, it is an inbound marketing and sales software that helps organizations attract visitors, convert them into leads, and close customers.
With a HubSpot account, you will be able to optimize your website into a lead magnet and interact with your prospective customers by creating landing pages, CTAs, and personalized email campaigns. HubSpot CRM has a wide range of tools for everyone. Learn more about how HubSpot can bring your nonprofit's marketing to life.
2. Use a HubSpot Administrator
Are you having a hard time figuring out how to use inbound tactics and HubSpot to boost growth for our nonprofit? Worry not. You can use a HubSpot Administrator. This is the best way to ensure that you're getting the most out of your HubSpot account.
A HubSpot Administrator will ensure that you use inbound marketing for nonprofits properly so that you can achieve your goals. For instance, the HS admin will help you unite your sales, marketing, and support department with shared, actionable data that show real ROI and creates growth for your nonprofit.
Are you ready to start your inbound marketing for nonprofits journey? Learn more about how we can dial up your inbound marketing for your nonprofit.